Dubai's Great Online Sale starts with discounts of up to 95% on major brands

Explore the UAE's virtual mall, where you can shop in a crowd-free environment

Dubai’s Great Online Sale
Caption: Dubai’s Great Online Sale begins today, offering discounts up to 95 percent and an immersive virtual shopping experience.
Source: Great Online Sale

DUBAI: The third edition of the ‘Great Online Sale’ (GOS) has officially begun today, March 27, and shoppers are in for a treat!

Organised by the Dubai Festivals and Retail Establishment (DFRE), this four-day extravaganza promises incredible discounts of up to 95 percent on a vast selection of products from leading brands.

Running until March 30, the sale introduces an immersive virtual shopping experience, making it easier and more enjoyable for consumers to access great deals without leaving their homes.

Dubai's Great Online Sale

The sale covers an extensive range of categories, including fashion, electronics, beauty, homeware, and much more. Shoppers can explore discounts from major outlets such as Amazon, babyshop, Emax, and Home Centre, alongside others like 2XL, Jumbo, LEGO, and Puma.

This year, the GOS is set to provide even more value to customers, with additional incentives and exciting experiences designed to captivate the shopping community.

According to Flowwow, a UAE-based gifting marketplace, there has been a 150 percent surge in gifting during Ramadan 2025, further driving the growth of online sales in the region. The report anticipates a ten percent increase in e-commerce transactions, illustrating the booming demand for online shopping during this festive season.

UAE's virtual mall

UAE residents will also benefit from a revolutionary virtual mall experience, allowing them to choose avatars and stroll through the digital shopping centre from the comfort of their homes.

The GOS website enables users to select their avatars and navigate a virtual environment tailored to their shopping needs. Once a category is chosen, customers can browse a curated list of participating retailers, discovering exclusive deals on their favourite products.

“The response to the sale has been positive,” said Mohammed Feras Arayqat, Associate Vice President (AVP) of Retail Calendar and Promotions at DFRE. Shoppers who register for the event will gain access to special discount codes and an opportunity to enter a grand raffle, with prizes totalling Dh100,000 available. Furthermore, exploring five or more virtual store categories could unlock additional cash prizes worth up to Dh50,000.

Eid in Dubai

This year’s GOS coincides with the Eid in Dubai campaign, offering a plethora of events and experiences that run until April 6. Organised by Brand Dubai in partnership with DFRE, the campaign features cultural celebrations, concerts, fireworks, and family entertainment, all contributing to the vibrant atmosphere surrounding the sale.